steve's
steve's
music
store
Context
The brief was to create a new logo and brand identity for a real client. I had the opportunity to work with Steve’s Music, a well-known music store with deep roots in Montreal’s cultural scene. As someone without a musical background, it was a unique challenge to understand their essence and translate it into a refreshed visual identity.
Context
The brief was to create a new logo and brand identity for a real client. I had the opportunity to work with Steve’s Music, a well-known music store with deep roots in Montreal’s cultural scene. As someone without a musical background, it was a unique challenge to understand their essence and translate it into a refreshed visual identity.
Approach
I focused on modernizing Steve’s Music by drawing from the bold look of '80s and '90s rock bands. The new logo mixes vintage and modern styles, appealing to musicians who often decorate their gear with stickers. The rebrand was applied to guitar straps, picks, tote bags, clothing, pins, billboards, and Instagram. The logo also works at a 45-degree angle, giving it a fun, flexible feel.
Challenges
One of the key challenges was finding a balance between tradition and innovation. Steve’s Music has a rich history and a loyal customer base, so the new identity had to feel fresh without losing its roots. Understanding the culture and language of musicians required research and empathy. This process taught me how to step into a community I wasn’t part of and design from a place of respect and insight.
